We help plumbers, HVAC techs, electricians, and general contractors across all 62 NY counties get more emergency calls, service appointments, and 5-star reviews.
30-min 1-on-1 · Competitor analysis included · No obligation
New York homeowners spend $14.2 billion annually on home services — and 82% start their search on Google.
New York State has over 45,000 licensed contractors competing for the same homeowners. In the NYC metro alone, there are 8,000+ plumbing companies, 5,500+ HVAC businesses, and 6,200+ electricians.
The reality: 92% of homeowners contact only businesses that appear on the first page of Google or in the Map Pack. If your company isn't visible when a pipe bursts at 2am or an AC unit dies in July, you're losing thousands in revenue every week.
We build marketing systems that capture demand 24/7/365 — whether it's a frozen pipe in Syracuse in January or an AC replacement in Queens in August.
NY licensing requirements for plumbing (NYC DOB), electrical (NYC DOB Master Electrician), and HVAC (EPA 608) work. Most general marketing agencies don't understand these requirements — and your business pays the price with fines or pulled ads.
New York has 45,000+ licensed contractors competing for the same customers. In metro areas, the top competitors spend $10,000–$50,000/month on ads. Breaking through requires precision targeting, not bigger budgets.
HVAC peaks in July and January; plumbing emergencies peak in winter freeze season; electrical work steady year-round. Your marketing spend must flex with demand — scaling up before peak seasons and pivoting during slow periods.
Average CPC for emergency plumber in NY ranges from $45–$85. Without proper keyword targeting and negative keyword lists, you'll burn through budget on unqualified clicks.
Top competitors in your NY market have 200–500+ Google reviews. If you have fewer than 20, you won't crack the Map Pack. We implement automated, ethical review generation systems.
Marketing for home services in Manhattan requires a completely different approach than in Rochester or Albany. Cookie-cutter campaigns waste money. We build city-specific strategies.
We take a multi-channel approach tailored to your home services business, market, and growth goals.
We target high-intent, service-specific keywords that drive qualified leads. Every service gets a dedicated page optimized for "emergency plumber" and related terms. City-specific landing pages target every borough and major upstate city.
Timeline: First-page rankings in 4–8 months for mid-competition terms; 8–14 months for highest-competition NYC terms.
Google Local Services Ads (LSAs) is the primary driver. We implement negative keyword sculpting, geo-bidding by borough/region, ad schedule optimization for peak search hours, and conversion-optimized landing pages. Expected CPC range: $45–$85.
Google Map Pack drives the majority of local home services clicks. We optimize your Google Business Profile, build local citations across 50+ directories, implement review generation targeting 200–500+ reviews, and maintain NAP consistency statewide.
Facebook for community engagement, Nextdoor for neighborhood visibility, Instagram for before/after job photos. We create platform-specific strategies — not one-size-fits-all posts — focused on building authority and driving qualified leads.
We'll audit your current marketing, show you where you're losing to competitors, and build a custom plan.
Book a Strategy Call →A home services business in New York was spending heavily on marketing with a general agency. They were getting impressions and clicks but almost zero qualified booked jobs. Their online presence lacked industry-specific optimization and local targeting.
Most agencies treat home services businesses like any other client. Home Services marketing requires understanding ny licensing requirements for plumbing (nyc dob), industry-specific keywords, and the unique buying journey of your customers. That's what we specialize in.
Consider this: one new client worth $350–$8,000 per job covers months of marketing investment. Our clients average positive ROI within 60 days. We'll show you the exact math during your strategy call.
Google Ads: 2–4 weeks. Local SEO: 6–12 weeks. Organic SEO: 4–8 months. We show you leading indicators weekly so you see progress from day one. Most clients see measurable improvement in weeks, not months.
We work with businesses of all sizes. Our Starter plan at $995/month is designed for small operations. You don't need a big budget — you need a targeted strategy for your specific market.
We serve home services in every major New York market
We'll audit your current marketing, show you where you're losing to competitors, and build a custom plan.