We help med spas, dermatology practices, and cosmetic clinics across New York attract high-value patients for Botox, fillers, laser treatments, and body contouring.
30-min 1-on-1 · Competitor analysis included · No obligation
New York is the #2 medical aesthetics market in the US — and the most competitive for patient acquisition.
New York State has over 2,800 med spas and aesthetic clinics, with 1,200+ in Manhattan alone. The average New Yorker spends 40% more on aesthetic treatments than the national average.
The challenge: Patient acquisition costs for Botox and filler leads in NYC average $85–$200 per inquiry. Without precise targeting, med spas can easily spend $10K+/month with poor return.
We specialize in compliant, high-converting marketing for NY aesthetic practices.
HIPAA compliance, FTC advertising guidelines, and NY State medical advertising rules for before/after photos and results claims. Most general marketing agencies don't understand these requirements — and your business pays the price with fines or pulled ads.
New York has 2,800+ med spas and aesthetic clinics competing for the same customers. In metro areas, the top competitors spend $10,000–$50,000/month on ads. Breaking through requires precision targeting, not bigger budgets.
CoolSculpting peaks before summer, laser treatments peak fall/winter, injectables year-round with holiday spikes. Your marketing spend must flex with demand — scaling up before peak seasons and pivoting during slow periods.
Average CPC for botox manhattan in NY ranges from $85–$200. Without proper keyword targeting and negative keyword lists, you'll burn through budget on unqualified clicks.
Top competitors in your NY market have 80+ Google reviews. If you have fewer than 20, you won't crack the Map Pack. We implement automated, ethical review generation systems.
Marketing for medical aesthetics in Manhattan requires a completely different approach than in Rochester or Albany. Cookie-cutter campaigns waste money. We build city-specific strategies.
We take a multi-channel approach tailored to your medical aesthetics business, market, and growth goals.
We target high-intent, service-specific keywords that drive qualified leads. Every service gets a dedicated page optimized for "botox manhattan" and related terms. City-specific landing pages target every borough and major upstate city.
Timeline: First-page rankings in 4–8 months for mid-competition terms; 8–14 months for highest-competition NYC terms.
Google Ads + Instagram Ads combination is the primary driver. We implement negative keyword sculpting, geo-bidding by borough/region, ad schedule optimization for peak search hours, and conversion-optimized landing pages. Expected CPC range: $85–$200.
Google Map Pack drives the majority of local medical aesthetics clicks. We optimize your Google Business Profile, build local citations across 50+ directories, implement review generation targeting 80+ reviews, and maintain NAP consistency statewide.
Instagram is #1 for aesthetic patient discovery, TikTok for under-35 demographics, Facebook for 45+ patients. We create platform-specific strategies — not one-size-fits-all posts — focused on building authority and driving qualified leads.
We'll audit your current marketing, show you where you're losing to competitors, and build a custom plan.
Book a Strategy Call →A medical aesthetics business in New York was spending heavily on marketing with a general agency. They were getting impressions and clicks but almost zero qualified patient bookings. Their online presence lacked industry-specific optimization and local targeting.
Most agencies treat medical aesthetics businesses like any other client. Medical Aesthetics marketing requires understanding hipaa compliance, industry-specific keywords, and the unique buying journey of your customers. That's what we specialize in.
Consider this: one new client worth $500–$12,000 patient lifetime value covers months of marketing investment. Our clients average positive ROI within 60 days. We'll show you the exact math during your strategy call.
Google Ads: 2–4 weeks. Local SEO: 6–12 weeks. Organic SEO: 4–8 months. We show you leading indicators weekly so you see progress from day one. Most clients see measurable improvement in weeks, not months.
We work with businesses of all sizes. Our Starter plan at $995/month is designed for small operations. You don't need a big budget — you need a targeted strategy for your specific market.
We serve medical aesthetics in every major New York market
We'll audit your current marketing, show you where you're losing to competitors, and build a custom plan.