We help solar installation companies, clean energy consultants, and renewable energy contractors across New York generate qualified homeowner consultations.
30-min 1-on-1 · Competitor analysis included · No obligation
New York's solar market is growing 35% year-over-year — but so is competition for homeowner attention.
New York's $2.1 billion solar market has 1,400+ installers competing for homeowner interest. NY-Sun incentives, federal tax credits, and rising energy costs are driving unprecedented demand — but customer acquisition costs are rising too.
The average solar installation ($15,000–$45,000) makes each qualified consultation highly valuable. But solar has unique challenges: long sales cycles (3–6 months), seasonal interest, and complex incentive messaging.
We build solar marketing systems that educate homeowners, build trust, and generate qualified consultations.
NY-Sun incentive program advertising, NYSERDA rebate claims, net metering explanations, and NYS Clean Energy Standard compliance. Most general marketing agencies don't understand these requirements — and your business pays the price with fines or pulled ads.
New York has 1,400+ solar installers competing for the same customers. In metro areas, the top competitors spend $10,000–$50,000/month on ads. Breaking through requires precision targeting, not bigger budgets.
Peak interest spring/summer, incentive deadline rushes in Q4, year-round interest driven by energy costs and policy changes. Your marketing spend must flex with demand — scaling up before peak seasons and pivoting during slow periods.
Average CPC for solar installation new york in NY ranges from $25–$65. Without proper keyword targeting and negative keyword lists, you'll burn through budget on unqualified clicks.
Top competitors in your NY market have 50+ Google reviews. If you have fewer than 20, you won't crack the Map Pack. We implement automated, ethical review generation systems.
Marketing for solar installation in Manhattan requires a completely different approach than in Rochester or Albany. Cookie-cutter campaigns waste money. We build city-specific strategies.
We take a multi-channel approach tailored to your solar installation business, market, and growth goals.
We target high-intent, service-specific keywords that drive qualified leads. Every service gets a dedicated page optimized for "solar installation new york" and related terms. City-specific landing pages target every borough and major upstate city.
Timeline: First-page rankings in 4–8 months for mid-competition terms; 8–14 months for highest-competition NYC terms.
Google Ads + Facebook lead generation targeting homeowners is the primary driver. We implement negative keyword sculpting, geo-bidding by borough/region, ad schedule optimization for peak search hours, and conversion-optimized landing pages. Expected CPC range: $25–$65.
Google Map Pack drives the majority of local solar installation clicks. We optimize your Google Business Profile, build local citations across 50+ directories, implement review generation targeting 50+ reviews, and maintain NAP consistency statewide.
Facebook for homeowner targeting and education, Instagram for installation showcases, YouTube for solar savings calculators and ROI explainers. We create platform-specific strategies — not one-size-fits-all posts — focused on building authority and driving qualified leads.
We'll audit your current marketing, show you where you're losing to competitors, and build a custom plan.
Book a Strategy Call →A solar installation business in New York was spending heavily on marketing with a general agency. They were getting impressions and clicks but almost zero qualified qualified solar consultations. Their online presence lacked industry-specific optimization and local targeting.
Most agencies treat solar installation businesses like any other client. Solar Installation marketing requires understanding ny-sun incentive program advertising, industry-specific keywords, and the unique buying journey of your customers. That's what we specialize in.
Consider this: one new client worth $15,000–$45,000 per installation covers months of marketing investment. Our clients average positive ROI within 60 days. We'll show you the exact math during your strategy call.
Google Ads: 2–4 weeks. Local SEO: 6–12 weeks. Organic SEO: 4–8 months. We show you leading indicators weekly so you see progress from day one. Most clients see measurable improvement in weeks, not months.
We work with businesses of all sizes. Our Starter plan at $995/month is designed for small operations. You don't need a big budget — you need a targeted strategy for your specific market.
We serve solar installation in every major New York market
We'll audit your current marketing, show you where you're losing to competitors, and build a custom plan.